Crowds always, and individuals as a rule, stand in need of ready-made opinions on all subjects. The popularity of these opinions is independent of the measure of truth or error they contain, and is solely regulated by their prestige.
— Gustave Le Bon in his 1895 classic The Crowd: A Study of the Popular Mind
For decades the media establishment has had the prestige and that has made it easy for them to shape popular opinion. As their prestige declines it will become harder for them to push their liberal-socialist agenda. They know it, they hate it, and they are helpless to do anything about it because they are stuck in the muck of their liberalism.