A different take on the Duck Dynasty, A&E, Phil Robertson flap

Now that A&E has caved and announced Phil Robertson will be back it’s time to take a second look as this whole thing. Steven Hayward sees it this way:

I think we’re all being played here. The entire controversy seems contrived to me, but very very good for everyone’s business. The gay rights grievance groups get to generate indignant headlines and direct mail contributions; Fox News and MSNBC don’t have to do much heavy lifting for content during the holidays when many staff are on vacation; A & E’s rerun ratings go up, and build interest in a potential next season. Duck Dynasty gear sales soar, just like Duke lacrosse t-shirts became hard to get a few years ago.